My First Whateverthatwas Anonymous Session.

Sundays are my favorites, for I rise early in the morning and get a full on day going. I wasn't always an early birdie, but I really enjoy making the most of my days now. I attended a workshop preview with @ovidiawang in the afternoon at 95%. We arrived late probably due to our sense of loss in direction when looking for Wisma Dicklin.

After we sign in for a quickadeequak registration, girl guides us to the meeting room. Not the typical workshop seating layout I expected. @ovidiawang and I found ourselves seating on the two last chairs of the semi-circle facing the lecturer, @MsJanet, at the two very ends of eachother. I am surprised they didn't label the chairs with our names..Hmm. The truth is @MsJanet knew more about what/who/why I was brought to that meeting more than I actually did. So what is 95percent? 95% according to 95percent:

"It is said that if you give a man a fish he eats for a day. But if you teach a man to fish, he will eat for a lifetime. We go beyond that. We lead him to discover why he wants a fish. Once he understands why catching fish is important to him, he will search out the best way, or even create his own way, of catching fish.

At 95%, we provide skills trainings that are built on a foundation of personal growth. This empowers the individual while developing the skills."

It's about generating the most inventive ideas and carry them forward while taking risks, whether your ideas succeed or fail. This workshop is definelty most relevant for the advertising field, whether you do copywriting or design. Yet, it has proven to improve varied personal skills in many other fields. It's learning how to generate and have the courage to execute a creative/innovative idea, without popping a pile.

Great publicity shared by @MsJanet yesterday:

Adidas - Japan :: Impossible Is Nothing (Vertical Soccer)

Brilliant idea to convey the slogan. It breaks the conventional advertising medium, creates street hype, and it's larger than your mum's headstand. A FIRST.

Deadline Express Courier :: Self-Destructing Billboard Message

This courier service firmly assures you that they always deliver on time. This billboard countdown was done over a period of 30days i believe. Imagine the hype the public got, wondering what would really happen once seconds came down to zero. It's not New Years, it's pressure time..

To wrap up the power of words, here is Lopez Murphy's publicity campaign for President, which won the Silver Lion at the Cannes Lions Awards 2006. A veryliciously strong public awareness message, the wittiness shines through.

Lopez Murphy for President :: The Truth

If you gave me another 15sec of watching this awareness message, my tear would have flipped out. Instead, I "WOOOAHED" out loud, to break to moving silence. LOVE IT :D
For more information on the workshops they offer: www.95percent.com.my